Gisou is hosting a festive pop-up this weekend with beauty retailer Sephora to mark its latest product launch.
The Holiday Pup-Up, a two-day immersive activation, will take place at Astor Place Plaza in New York City, US, on 12 and 13 December.
Spotlighting the new Honey Glaze Collagen Therapy Lip Mask, visitors to the polka dot pop-up will be able to get their hands on free samples, with chances to win exclusive merchandise on the days.
Plus, the brand will be bringing its limited-edition Honey Pups to the pop-up – puppy-shaped bag charms designed to hold the Honey Glaze Collagen Therapy Lip Mask between their paws.
A spokesperson for Gisou told Cosmetics Business: “The Holiday ‘Pup-Up’ is all about bringing the playful, honey-infused Gisou universe to New York City during the most magical and festive time of year.
“At Gisou, we do not do things in halves – our pop-ups are designed to feel like stepping into another world.
“This Holiday ‘Pup-Up’ is a perfect expression of that philosophy: joyful, immersive, and collectable-driven, created to be the kind of experience our community will travel for, share with friends, and remember long after the holidays are over.”
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