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Colour Cosmetics

Updated: Analysis of 2025’s biggest beauty brand closures – From Ami Colé to REN Clean Skincare

A saturated market and increasingly volatile conditions are putting strain on the beauty industry as an increasing number of brands, from Ami Colé, Flower Beauty, Jecca Blac...
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Colour Cosmetics

Exclusive: Clarins celebrates 10 years of ‘iconic’ Lip Comfort Oil with new pop-up

The French brand is marking its bestselling product’s anniversary with a beauty bakery-themed pop-up, stating that lips is now one of its ‘fastest-growing categories’
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Colour Cosmetics

Doughnut-style applicators are the new lip balm trend

Beauty’s doughnut craze continues, this time with packaging, as plush and squishy ‘doughnut’ applicator tips drive excitement in lip balms and glosses
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Colour Cosmetics

Soft-matte make-up returns in 2025 with blurred, 'filtered' skin finishes

The 'blurring' beauty aesthetic is back, but this time it's about skin confidence and comfort, writes Nyima Jobe
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Colour Cosmetics

The ‘little treats’ economy: Inside Gen Z’s budget beauty splurges

With finances under pressure but beauty routines as sacred as ever, Gen Z is fuelling a “little treats” economy where lip oils, sheet masks and bite-sized buys deliver...
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Marketing

Sex sells: the rise of innuendo in beauty marketing

Sex is creeping back into beauty marketing, but in a way that’s distinctly Gen Z
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Marketing

Cosmetics Business reveals the top 5 Gen Z beauty trends of 2025 in new report

Gen Z is reshaping the beauty landscape in new ways, as celebrity brands surge back into relevance, sex re-enters the marketing playbook, and single-step products turn...
Research & Development

Bespoke Advantage appointed to lead PR for renowned aesthetic medicine specialist Dr. Gabriela Clinic

Bespoke Advantage is proud to announce its appointment as the public relations agency for Dr. Gabriela, a leading authority in aesthetic medicine, and her prestigious clinic...
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Fragrance

Can Boots’ new fragrance concept go toe-to-toe with the UK’s long-standing perfume players?

The British beauty and health retailer’s new fragrance boutique is set to open this autumn, but can it compete in one of the UK’s most saturated spaces? Cosmetics Business...
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Retail

Estée Lauder to The Ordinary: how Amazon is stealing beauty’s attention

Amazon has become the hottest new destination to stock beauty products. Experts weigh in on why players from luxury fashion houses to zippy indie brands are carving out a space...
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Retail

Beauty's violent retail crime epidemic continues in 2025

Violent shoplifting crimes continue to soar this year, and more needs to be done to keep the beauty industry’s retail workforce safe
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Colour Cosmetics

Is the ‘lipstick effect’ still relevant in today’s radically different beauty climate?

The lipstick effect may be in need of an update, as a shift in consumer purchasing habits and an economic downturn put a spotlight on the industry’s bellwether metric
Regulatory

UK watchdog ASA cracks down on weight-loss jab adverts

The advertising regulator has upheld a number of complaints related to online adverts for weight-loss jabs, which are not allowed to be promoted under rules for...
Colour Cosmetics

Cosmoprof CBE ASEAN Bangkok 2025 sets impressive records and boosts ASEAN beauty industry growth

Cosmoprof CBE ASEAN Bangkok 2025 has finally come to a close at Queen Sirikit National Convention Center (QSNCC), the modern and elegant exhibition venue located in the heart...
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Finance

Kate Moss’ beauty brand Cosmoss enters liquidation

The British model’s skin care and wellness-focused line is being wound up just three years after launching, owing creditors nearly £3 million
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Body Care

Analysis: Unilever’s acquisition of Dr. Squatch will pivot the future of M&A

The men’s personal care brand, which ruffled feathers with its Sydney Sweeney bathwater-infused soap, is now in the hands of Unilever. But how will this acquisition shake up...
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Colour Cosmetics

Huda Beauty and Rimmel London are proving that music is the next beauty frontier

Huda Kattan’s cosmetics brand, L’Oréal’s Kiehl’s and Coty’s Rimmel London are among the beauty business tapping into music to solidify their brands and products in...
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Colour Cosmetics

Analysis: Is e.l.f. Beauty’s $1 billion Rhode deal a bid to become the next L'Oréal?

The entrepreneur’s skin care and make-up brand was snapped up by the US cosmetics company on 29 May
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Skin Care

Analysis: ‘Sephora Kids’ is not to blame for Drunk Elephant’s woes, chasing virality is

Amid lagging sales and a backlash from tweens’ newfound obsession with the brand, can this once mighty skin care start-up regain its former glory?
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Marketing

Are we in the midst of a beauty brand identity crisis?

As brands compete for consumers’ attention and cash, Lollie Hancock investigates whether branching out across multiple categories or staying in your lane is key to success
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Retail

Sephora’s ‘quiet hours’ set to inspire, but are only a first step in better shopping inclusivity

As the LVMH-owned retailer trials its debut quiet hours scheme to create a more peaceful shopping experience, does the initiative go far enough in supporting neurodiverse...
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Male Grooming

Masculinity in 2025: how should male grooming brands show up?

The contemporary conversation around masculinity presents a mixed picture of progressive versus traditional influences. But there are ways brands can navigate this evolution
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Colour Cosmetics

The rise of minimalist beauty: Why less really is more

As beauty continues to embrace the power of simplicity, minimalist trends are reshaping our routines, products and priorities
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Male Grooming

Bundles and kits are everywhere in male grooming, and this is why

Beyond Christmas and Father's Day, bundles and kits are scoring year-round appeal with men, and proving a winning route for brands amid a challenging market

Trending Articles

  1. Estée Lauder Companies hails ‘milestone’ moment in restructuring efforts The beauty giant’s ‘Profit Recovery and Growth Plan’ (PRGP) has reached an ‘important milestone’, with the programme on track to deliver annual savings at ‘the high-end’ of its target range of between $0.8 billion to $1 billion
  2. Medik8 recalls three sunscreen products over safety concerns Testing of the skin care brand’s Physical Sunscreen SPF50+ found that the product is unlikely to meet the labelled SPF rating
  3. L’Oréal finalises ‘significant’ €4 billion acquisition of Kering Beauté The French beauty giant has completed its deal to acquire Kering’s beauty division after securing approval from competition authorities, which includes exclusive 50-year beauty and fragrance licences for Bottega Veneta and Balenciaga
  4. Unilever completes $44.8 billion deal to sell food business amid hard pivot towards beauty The deal will combine Unilever’s food arm, which includes brands such as Hellmann’s mayonnaise and Marmite, with spice maker McCormick & Company’s portfolio, as the British conglomerate doubles down on its focus on beauty and wellness
  5. You need to be a subscriber to read this article.
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    Unilever on boosting its personal care strategy for 2026 and beyond From Dove’s debut refillable deodorant offering to the impact of its Wild and Dr. Squatch acquisitions, Unilever’s personal care offering only stands to grow further. Chris Barron, GM for Unilever's Personal Care, unveils the giant's goals for 2026

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Male Grooming Beast mode body care, ‘bro brows’, solid colognes, ‘anti-grey’ hair serums and workout recovery products are the new trends in men’s grooming this year

Cosmetics Business reveals the top 5 men’s grooming trends of 2026 in new report

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Medik8 recalls three sunscreen products over safety concerns

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