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  1. Supplement brand Broc Shot lands Kim Kardashian as Brand Advocate Kardashian, a reality television star and owner of Skims, has joined Los Angeles wellness brand Broc Shot as Brand Advocate after her own experience of incorporating the product into her psoriasis routine
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    Korean hair care is K-beauty’s next breakout category K-hair care is the new K-beauty obsession, as Korean brands introduce new, sophisticated multi-step scalp and hair routines to consumers, writes Julia Wray
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    L’Oréal to Beiersdorf: How K-beauty is reshaping the innovation playbook for Western beauty brands K-beauty is upending the beauty product launch playbook in the west, as brands including L’Oréal Paris, YSL Beauty and Nivea launch products directly referencing Korean technology
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    Meet the Boots trend forecaster who gets the hottest beauty brands onto shelves in as little as 8 weeks Boots’ Ignite initiative has brought dozens of viral and up-and-coming beauty and wellness brands to the UK high street retailer in the last 18 months. Grace Vernon, head of Boots Ignite, Foresight and Trends tells Cosmetics Business about the ‘URL to IRL’ strategy behind it, and how it supports brands with their retail rollouts
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    Cosmetics Business picks: 8 new launches across beauty, fragrance and wellness Fresh products from Kourtney Kardashian’s Lemme, YSL Beauty, Benefit Cosmetics, Michael Kors and more make up this week’s best new beauty launches

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