Quiet hours, the designated retail time slots designed to create a more peaceful in-store shopping experience, are having their beauty moment in 2025.
But at the same time, do current iterations of quiet hours go far enough in genuinely supporting customers with additional needs, such as neurodivergent people?
Beauty goliath Sephora is the latest retailer to tap into the scheme with a 12-week trial in the UK offering more accessible shopping for its customers.
The LVMH-owned business joins the likes of beauty retailers Lush, Selfridges, Molton Brown and Superdrug, which all carry the initiative across their bricks-and-mortar portfolio.
With a name like Sephora’s joining the roster, this may have the potential to inspire more of the beauty industry to follow suit.
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