Unilever on boosting its personal care strategy for 2026 and beyond

By Alessandro Carrara | Published: 2-Apr-2026

From Dove’s debut refillable deodorant offering to the impact of its Wild and Dr. Squatch acquisitions, Unilever’s personal care offering only stands to grow further. Chris Barron, GM for Unilever's Personal Care, unveils the giant's goals for 2026

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Unilever remains a titan in the personal care sector, with its influence continuing to resonate within the beauty industry in 2026.

And with the British conglomerate having just offloaded its food division to McCormick & Company in a staggering US$44.8bn deal to focus on beauty and wellness, its investment in personal care only stands to be strengthened further.

This has already been seen with the launch of Unilever-owned brand Dove’s first collection of refillable anti-perspirants in February 2026.


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The launch, according to Unilever, represents an important milestone in the continued growth of refill formats, bringing consumers more choice and helping to expand a segment that has been steadily building momentum.

Last year, Unilever also snapped up refillable personal care brand Wild and male grooming brand Dr. Squatch – an early signal of the conglomerate's plans to reinforce its position in the personal care space and shake-up its portfolio.

Chris Barron, General Manager for Unilever's Personal Care business in the UK&I, speaks with Cosmetics Business on the company's personal care ambitions for 2026.

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