Clarins is hosting a “sensorial” beauty bakery-themed pop-up to celebrate ten years of its bestselling product Lip Comfort Oil and the fact its lips category is having “a major moment”.
The ‘Sweet Spot’ activation will run across two weekends in UK cities London and Manchester, showcasing the French skin care and make-up brand’s popular lip products – Lip Comfort Oil, Lip Perfector and Lip Oil Balm.
“The lip category has become one of our fastest-growing categories and right now feels like the perfect time to amplify that momentum,” Adam Hall-Matthews, Senior Brand Experience Manager, Clarins, told Cosmetics Business.
“Our Lip Comfort Oil is not just iconic, it has become a social sensation, racking up millions of views, shares and wishlists.
“With the pop-up, we want to bottle that digital buzz and bring it to life in real life – it is not just Lip Comfort Oil that will be centre stage though.
“Its new little sister, Lip Oil Balm, its cult classic cousin Lip Perfector, and next viral sensation
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