Cosmetics Business Markets spoke to Sara Ashemimry, Marketing and Sales director at Beauty Box in Jeddah, Saudi Arabia, about key retail trends.

Saudi Arabia's Beauty Box on hair care trends
More than 80 global brands are retailed through 1,500+ ME distributors
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Kérastase is rebooting Chronologiste range with breakthrough formula ‘Caviar of Longevity’
Read moreThe L'Oréal-owned luxury hair care brand has upgraded its Chronologiste hair care range with a new focus on longevity, as well as debuting new product, Overnight Youth Serum
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Garnier signs supermodel Gisele Bündchen as first Global Ambassador to promote high-tech era
Bündchen is the L’Oréal-owned legacy brand’s first global face in its 120-year history, with the partnership aiming to accelerate awareness of Garnier’s High-Tech Nature strategic vision of ‘wellness beauty without compromise’
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Hair Care
Vichy wants to ‘lead’ in integrative health – and cracking nutricosmetics is key
Nurtricosmetics is a ‘strategic new category’ for L’Oréal-owned Vichy Laboratoires, with the launch of Liftactiv Collagen Supplements part of the dermocosmetics label’s aim to dominate the integrative health landscape. CB deep dives into the brand’s plan
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Hair Care
UK exclusive: L’Oréal Professionnel unveils crew of Global Creative Contributors to ‘evolve’ brand
The group of globally celebrated hair stylists has partnered with L’Oréal Professionnel to help build the brand, not just represent it, working with the company to co-create trends, content and professional education
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Ingredients
Is ‘longevity washing’ beauty's next big issue?
Longevity science is changing the beauty game, shifting focus from symptom correction to root cause intervention. However, with such a rise, could the category fall foul to ‘longevity washing’ – products marketed as formulated with the science when they are not. CB investigates…