Medik8 is hosting a lab-inspired UK pop-up, in partnership with Space NK, to spotlight its latest launch, Exo-PDRN Prismatic+ serum.
The premium British beauty brand’s Exo-PDRN Prismatic+ Lab activation in London will take place from 23 to 24 May, bringing elements from its UK-based laboratory into an immersive setting so consumers can engage with Medik8 like never before.
Exo-PDRN Prismatic+ is a next-generation PDRN serum, which the L’Oréal-owned vitamin A-focused brand designed to support the skin's key natural pathways, helping to restore vitality, refine tone and texture, and boost luminosity.
“The Exo-PDRN Prismatic+ lab is an excellent opportunity for Medik8 to connect with consumers and bring the innovation behind our products to life in-person,” Imogen Vaz, UK Head of Marketing & PR at Medik8, told Cosmetics Business.
“The objective for the brand is to launch this new innovation, and use the pop-up to educate our consumers on the formula characteristics that set it apart from anything else on the market.
“Focused on Medik8's heritage and ethos of high-performance, science-led skin care, the Exo-PDRN Prismatic+ Lab [pop-up] is an opportunity for consumers to learn more about their skin and best practice for treating their personal skin concerns.”
Medik8’s Exo-PDRN Prismatic+ comprises a highly concentrated triple exosome complex, featuring up to 151 billion exosomes per bottle, and while the brand’s GF MiniProtein supports skin's natural signalling processes that reinforce the skin barrier.
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