Paris Hilton and NYX Professional Makeup, Gracie Abrams for Chanel, L’Oréal Paris x Elle and… Danny DeVito fronting a hair campaign?
With celebrity endorsements, ambassadorships and collaborations announced by beauty brands almost on the daily, it is clear that the industry truly sees value in bringing on a famous face.
But should beauty brands be thinking more outside the box when it comes to selecting the perfect partner?
With the amount of cool partnerships landing in our inboxes each week, the Cosmetics Business team’s collective mind naturally starts spinning with ideas as we all envision our dream beauty brand partnerships with celebrities – motion pictures, video games and more – and today we share those ideas with you.
Read on to discover the beauty partnerships the CB team would love to have land on their desks – and for any brands interested in hiring us as consultants, you have our emails.
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