Sephora’s beauty festival Sephoria, which is headed to the UK for the first time in 2026, has unveiled the date visitors can purchase tickets for the event, as well as the price.
Sephoria Europe will take place at 180 Studios in London from 17 to 18 October, and aims to be a “celebration of beauty anchored in the UK culture”.
This combines brand activations, immersive masterclasses, creator appearances and product giveaways under one roof.
MySephora Gold Members will be able to purchase tickets on 18 August at 9am British Summer Time (BST), at a special admission price of £75.
MySephora Gold members can only book a designated ‘gold slot’ for Friday 17 October, 1:30 – 4:30pm at this time.
Tickets for the general public, meanwhile, open on 20 August, 9am BST and will cost £95 for a three-hour slot.
The LVMH-owned beauty retailer has also provided more details about the running order for the Sephoria event:
Friday 17 October – MySephora Gold Member Slot Only
- 1:30pm – 4:30pm
Friday 17 October – General Admission
- 5:00pm – 8:00pm
Saturday 18 October – General Admission
- 8:30am – 11:30am
- 12:00pm – 3:00pm
- 3:30pm – 6:30pm
- 7:00pm – 10:00pm
Further details, including participating brands, exclusive experiences, and programming, will be announced in the coming weeks.
A Sephora company statement read: “Tickets are very limited for this exclusive experience, so fans are encouraged to set reminders, download the app for notifications, and ensure they are subscribed to sephora.co.uk for email reminders.”
What is Sephoria and why is it headed to Europe in 2026?
The event will take place from 17 to 18 October 2026
Sephoria is Sephora’s annual in-person beauty festival, offering visitors several activities including brand activations, immersive masterclasses, and giveaways.
The very first Sephoria took place on 20 – 21 October 2018 at the event venue The Majestic Downtown in Los Angeles, California, US.
The 2026 edition of the LVMH-owned retailer’s global beauty experience will also comprise a new beauty-themed cityscape concept, called ‘Sephoria Beauty Metropolis’.
“Familiar urban archetypes reflective of the city’s vibrant energy and creative spirit” will feature, read a statement from Sephora, transformed into customised and fun beauty destinations inspired by London's iconic neighbourhoods.
Visitors will be immersed in everything from “dazzling” entertainment and daring beauty innovations, to personalised services and touches, at the Theater District, Underground District and Residential District.
Building on Sephora’s commitment to leveraging hyper-local collaborations to celebrate the unique sub-culture of the UK, the retailer will also feature first-time exclusive collaborations with local brands for a “complete cultural and sensory immersion”.
The winner of Sephora’s first-ever prize for European beauty incubation, which is designed to scale promising beauty brands across the continent, will also be revealed at the festival.
Brands that have not yet launched at Sephora will also be unveiled, offering attendees an exclusive preview of the beauty industry’s next big sensations backed by the retailer.
The festival is also a space for brands to connect with a “highly engaged and passionate client base”, read a statement from the retailer, making the event “a true hub for knowledge sharing, insight exchange and the creation of strong connections”.
Sephora has been working hard to be known as a household name for beauty retail in the UK since re-entering the market in 2023 after an 18-year hiatus.
It is aiming to have 20 UK stores open by the end of 2026, and brought this goal forward one year earlier than originally planned due to the incredible response in the region so far.
Sephora UK also opened its debut boutique store on Carnaby Street in London on 23 July, which was developed as a direct result of customer feedback.
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