Cosmetics Business picks: 8 of this week’s biggest beauty launches

By Lollie Hancock | Published: 23-Jan-2026
Body Care Colour Cosmetics Fragrance Skin Care

From fashion collabs by both Orebella and Merit to category expansions from Monday Haircare and longevity-boosting skin care from Paula’s Choice, these are this week’s biggest beauty launches

You need to be a subscriber to read this article.
Click here to find out more.

The beauty industry is continuing to set up 2026 as a mega year for launches, with innovations and scientific advancements landing week-on-week.

This week’s biggest beauty launches included colour cosmetics with skin-first formulas from Maybelline New York and Too Faced.

Body care is continuing to heat up as a category with expansion from Monday Hair Care and new scented launches from Rare Beauty.

Plus, both Orebella and Merit are dipping their toes into fashion through limited-edition collaborations as each launch loungewear.

Read on to discover some of this week’s best beauty launches.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Rare Beauty
  • Orebella (BKH Essential LLC)
  • MERIT Beauty
See more

You may also like

Colour Cosmetics

Maybelline names Chinese boy band Teens In Times Brand Ambassadors

Read more
The partnership with Teens In Times (TNT) forms part of the L'Oréal-owned make-up brand’s fresh focus on digital-first and youth-centric global strategies

Trending Articles

  1. Estée Lauder reformulates ‘loved’ hero foundation Double Wear The beauty giant has reimagined its bestselling complexion product, claiming that new Double Wear Stay-in-Place Makeup delivers coverage like the original, but with ‘even better make-up and skin care benefits’
  2. Why Bobbi Brown's Jones Road Beauty has launched a nameless product The make-up artist and founder took to Instagram to share the surprising reason Jones Road Beauty’s latest product is hitting shelves called ‘Working Name’, with fans praising her honesty
  3. L Catterton snaps up minority stake in French perfume house Ex Nihilo The private equity firm created by LVMH, Groupe Arnault and Catterton has acquired the perfume brand from asset manager Eurazeo
  4. Kylie Cosmetics unveils ‘addictive’ third fragrance Cosmic Intense The third scent from Kylie Jenner’s Coty-owned beauty brand is an ambery gourmand which is described as a ‘warmer’ and ‘creamier’ version of her debut scent Cosmic
  5. Tatcha names Diane Kim as CEO The former Estée Lauder Companies and Orveon Global executive will join Tatcha as CEO in February following Mary Yee’s departure in October 2025

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

Colour Cosmetics

Maybelline names Chinese boy band Teens In Times Brand Ambassadors

The partnership with Teens In Times (TNT) forms part of the L'Oréal-owned make-up brand’s fresh focus on digital-first and youth-centric global strategies
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Updated: From Pat McGrath to Dr. Jart+ – beauty brands which could find new owners in 2026

A number of beauty brands are on the market and could soon find new owners. Cosmetics Business looks at what could happen in 2026 following 2025’s busy year for beauty M&A
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business' fantasy Traitors line-up – US beauty brand founders edition

The Cosmetics Business team has drafted up a dream line-up of US beauty brand founders we would love to take part in a hypothetical beauty-themed special of The Traitors television show. Discover who made it into our fantasy castle…
Skin Care

Paula’s Choice spotlights Boomer athletes in longevity-focused social campaign

The skin care brand is championing female athletes over the age of 65 in ‘The Long Game’, challenging conversations around ageing in beauty as it launches the CellularYouth Longevity Serum
Colour Cosmetics

Rihanna’s Fenty Beauty expands retail reach with Space NK partnership

The singer’s make-up line, Fenty Beauty, and skin care range, Fenty Skin, will be available in 19 of the UK beauty retailer’s stores, as well as its website, later this month
Body Care

Selena Gomez’s Rare Beauty gears up for Ulta Beauty rollout

Rare Beauty is set to launch into all Ulta Beauty stores across the US, alongside a first-of-its-kind charitable partnership between the brand and retailer’s respective foundations
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business picks: Our team’s 14 favourite beauty launches from 2025

From functional fragrances by Bella Hadid to skin-loving serums and everything in between, the Cosmetics Business team reveal their favourite beauty launches from 2025
Subscribe now