The beauty industry is continuing to set up 2026 as a mega year for launches, with innovations and scientific advancements landing week-on-week.
This week’s biggest beauty launches included colour cosmetics with skin-first formulas from Maybelline New York and Too Faced.
Body care is continuing to heat up as a category with expansion from Monday Hair Care and new scented launches from Rare Beauty.
Plus, both Orebella and Merit are dipping their toes into fashion through limited-edition collaborations as each launch loungewear.
Read on to discover some of this week’s best beauty launches.
Merit
To mark its five-year anniversary, minimalist brand Merit has teamed up with LA-based fashion brand DONNI. to launch The Anniversary Sweatshirt.
The limited edition, 100% organic cotton crew neck is hand-dyed in the brand’s signature Merit Blue, with an ‘All things with intention’ embroidery detail.
The launch builds on Merit’s previous collaborations with fashion brands to launch limited-edition items and accessories, including Brandon Maxwell and Proenza Schouler.
£162, meritbeauty.com
Maybelline New York
Maybelline New York has teamed up with global ambassador Miley Cyrus to launch its new Serum Lipstick.
The skin care-infused formulas feature hyaluronic acid and a nourishing oil blend, which claims to provide up to eight hours of moisture.
Launching in 16 shades spanning both soft matte and satin finishes, the vegan formula delivers high impact colour in a lightweight formula.
£8.99 each, boots.com
Orebella x The Mayfiar Group
Supermodel Bella Hadid’s fragrance line, Orebella, has teamed up with fashion brand The Mayfair Group to launch a limited-edition loungewear capsule collection.
The Year of Alignment collection marks the fragrance brand’s first step into ready-to-wear, and includes three bundles, each paired with an Orebella scent.
The collection comprises a tote bag, trucker hat, long sleeve tee and a cosy sweat set.
From US$25 to $175, themayfairgrouplcc.com
Paula’s Choice
The CellularYouth Longevity Serum is powered by NAD⁺– supporting sunflower sprout extract, phyto-exosomes, and peptides to energise and boost skin from a cellular level.
The serum targets 12 signs of ageing, including skin firmness, elasticity, hydration, and brightness.
The brand claims the product is said to improve the appearance of sagging, skin smoothness and the appearance of fine lines and wrinkles after eight weeks of use.
£65, sephora.co.uk
Rare Beauty
The Feel Seen duo from Selena Gomez’s Rare Beauty sees two new products join the Find Comfort line-up in a new fragrance blending honeydew melon and a crisp ocean breeze.
The Find Comfort Hydrating Body Mousse to Oil in Feel Seen melts into skin from a lightweight mousse to weightless oil that absorbs into the skin in seconds, claiming up to eight hours of hydration.
The Find Comfort Body & Hair Mist in Feel Seen works to leave hair shinier and fight frizz while scenting the hair and skin through a lightweight, long-lasting fragrance mist that claims to soften skin.
From £28 to £29, spacenk.com
Monday Haircare
Monday Haircare has extended beyond hair with the launch of its new body care range.
The launch comprises three new products: Whipped Body Wash, Moisture Body Wash and Exfoliating Body Scrub, each launching in three scents – Fresh Gardenia, Peaches & Cream, and Vanilla Glaze.
The pH-balanced products are sulphate and paraben-free, featuring skin-loving ingredients including coconut oil, hyaluronic acid and shea butter.
From £5 to £9, boots.com
Fenty Beauty
Fenty Beauty is setting out to make tightlining easy with the new Fine Linez Lash Enhancing Eyeliner.
Landing in ten shades, the lash-enhancing liner has a gel formula which sets to a long-wear finish that is smudge-proof, transfer-proof and sweat and humidity resistant.
Choose from wearable neutrals Wink O’ Pink, Naked Beauty, Vanilla Killa, Ca$h You and Wet T-Shirt to brighten and awaken, or add intensity with black Cuz I’m Black, chocolate In Big Truffle, navy The Navy, rose mauve Riri, or terracotta brown Don’t Clay Me.
£19 each, spacenk.com
Too Faced
The Born This Way Super Glow Skin Enhancer has been formulated with skin-caring ingredients to deliver instant radiance and lasting hydration in a single step.
A multi-use complexion enhancer, the product can be worn alone, used underneath make-up or mixed into products for a boost of luminosity.
Skin-loving ingredients, including hyaluronic acid, aloe and mimosa flower, help to hydrate and nourish the skin while perfecting.
Launching in seven shades, from icy opal Opalescent to deep amber bronze Sunlit Cinnamon.
£33, toofaced.co.uk
