Beauty M&A has heated up this year with a number of blockbuster deals, from L’Oréal’s US$4bn purchase of Kering Beauté, to Hailey Bieber’s Rhode being snapped up by e.l.f. Beauty for $1bn.
Activity shows no signs of slowing just yet either, with a number of beauty brands said to be on the market.
Fragrance and Gen Z-focused brands look to be the most attractive to potential buyers right now, according to experts Cosmetics Business spoke with.
Make-up, however, may be a harder sell, with legacy brands falling out of favour to more exciting challengers.
“The surge in beauty M&A headlines this season reflects a nuanced reset,” Nnenna Onuba, a Strategic Growth and M&A Adviser for the beauty industry, tells Cosmetics Business.
“Each brand’s story is distinct, but collectively they show a clear shift towards disciplined acquisitions.
“Buyer selectivity is at a historic high.”
Here, we round up the beauty businesses which could soon find a new home.
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