Market Reports

Eid and Ramadan beauty launches are a big opportunity. Why are brands neglecting Muslim consumers?

Eid and Ramadan beauty launches are a big opportunity. Why are brands neglecting Muslim consumers?

Other religious and celebratory moments like Christmas and Lunar New Year are rife with marketing campaigns and festive beauty products, but Muslim consumers are missing out this April
How male celebrities are normalising self care for men

How male celebrities are normalising self care for men

Pharrell Williams, Idris Elba and A-Rod are among the male celebrities aiming to rebrand personal care as a form of self care, and their timing couldn't be better
How the industry is tackling skin care misinformation

How the industry is tackling skin care misinformation

Dermatologists have debunked and cosmetic chemists have myth-busted. What’s the next step the industry can take to tackle skin care misinformation?
World Sleep Day: Innovations and opportunities in night time skin care

World Sleep Day: Innovations and opportunities in night time skin care

Today is World Sleep Day, and as consumers seek to reduce the impact of 'sleep debt' on their skin, demand is waking up for the ultimate overnight fix
One to watch: Skandinavisk wants beauty to be a little more Scandi

One to watch: Skandinavisk wants beauty to be a little more Scandi

In a new series, Cosmetics Business showcases up and coming beauty brands from around the world
How brands can get 'skinimalism' to work for them

How brands can get 'skinimalism' to work for them

With more than two million hashtags on TikTok, 'skinimalism' is on the up in 2022. But within an newness-driven industry, how can brands find success with a 'less is more' approach?
Pinterest's Head of Beauty: 'Brands should not rely on traditional wellness ideas'

Pinterest's Head of Beauty: 'Brands should not rely on traditional wellness ideas'

Cosmetics Business columnist, Pinterest's Head of Beauty Tom Spratt explores why one size of wellness no longer fits all
L’Oréal turns off operations in Russia

L’Oréal turns off operations in Russia

Beauty giant has ceased trading from its standalone stores and counters, and pulled the plug on its e-commerce site in the country
Maude's Éva Goicochea is redesigning sexual wellness for the masses

Maude's Éva Goicochea is redesigning sexual wellness for the masses

After launching at Sephora, the founder of the sexual wellness brand explains why the art of sex is a key strategy to taking on business giants Trojan and Durex
Beauty brands are collaborating with the competition to help save the planet

Beauty brands are collaborating with the competition to help save the planet

From the EcoBeautyScore Consortium to the B Corp Beauty Coalition, rivals across the beauty industry are collaborating to fight for a sustainable future
Peak skin overload: Why 'skin kindness' is trending in 2022

Peak skin overload: Why 'skin kindness' is trending in 2022

As consumers feel the effects of over-exfoliation and improper use of active-heavy ingredients, a more gentle, barrier-first approach is taking off
Why Nigeria is at the forefront of the A-beauty movement

Why Nigeria is at the forefront of the A-beauty movement

Within a beauty industry that is growing faster than China's, Nigerian brands are on the brink of explosive growth
One to watch: Emma Lewisham is New Zealand's refillable skin care brand taking circular economy global

One to watch: Emma Lewisham is New Zealand's refillable skin care brand taking circular economy global

The rising star luxury skin care has just landed B Corp status thanks to its refillable packaging earth-first ethos. Emma Lewisham kicks off Cosmetics Business' new series showcasing up and coming beauty brands from around the world
Local allure: Is C-beauty ready for global domination?

Local allure: Is C-beauty ready for global domination?

C-beauty may have started as an ‘in China for China’ trend, but there are signs that it is sparking consumer interest on an international level
Google's Head of Beauty reveals top search advice for brands

Google's Head of Beauty reveals top search advice for brands

The cosmetics business leader at the search engine explains how brands should adapt their marketing SEO strategy to post-pandemic shopping trends and consumer behaviours
Step aside K-beauty: British beauty is preparing for its turn in the spotlight

Step aside K-beauty: British beauty is preparing for its turn in the spotlight

Does Britain – with its impressive assembly of natural, organic and conscious brands – have what it takes to become the next beauty hotspot?

Trending Articles

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    PDRN make-up: How K-beauty’s trending skin care ingredient is moving into colour cosmetics Skin care’s biggest breakout ingredient of 2026 is coming for your make-up bag
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    Charlotte Tilbury, Dior and Too Faced: why loose setting powder is being reinvented for 2026 Leaving cakey, drying formulas in the past, loose setting powder is making its comeback
  3. Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
  4. Cosmetics Business reveals the top 5 make-up trends of 2026 in new report From PDRN-infused make-up to next-gen lip tints and reinvented loose powders, these are the trends set to shape colour cosmetics in the year ahead
  5. Cosmetics Business reveals the top 5 SPF and sun care trends of 2026 in new report Tanmaxxing, mineral sunscreen serums, milky SPF and the skinification of self-tan are shaping the category this year

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