Lottie Tomlinson: The rising star on handling Instagram fame, make-up shaming and her blossoming beauty empire

By Sarah Parsons | Published: 16-Oct-2018
Body Care Marketing Sun Care

Tipped to be Britain’s answer to Kylie Jenner, Lottie Tomlinson is a flourishing online force to be reckoned with. Here she talks followers, Tanologist and beauty geeks...

You need to be a subscriber to read this article.
Click here to find out more.

Lottie Tomlinson may have got her big break as an assistant make-up artist on tour with her rather famous brother, One Direction’s Louis Tomlinson, but now she is finding her own spotlight.

Today, still barely 20-years-old, Tomlinson has 3.3million Instagram followers, is the author of Rainbow Roots, has been an ambassador for Avon and Nails Inc, and has just released her debut sun care brand.

Launched in July via Superdrug, Tanologist is a range of seven products to help beauty fans achieve an Insta-worthy glow. But this is just the start as Cosmetics Business discovers…

You more than 3.3million followers on Instagram and 169,000 YouTube subscribers, how does

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Seen Group
  • A S Watson
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Rethinking value: How Superdrug became beauty's retailer of the people

Read more
How the UK beauty retailer’s strategy for supporting shoppers during the cost of living crisis – from price cuts to tackling societal issues – has boosted business

Trending Articles

  1. What makes a great beauty PR launch? Cosmetics Business journalists reveal what they love about PR beauty events – plus their pet peeves
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty's ‘Wicked’ winter is here, but can it last? The beauty industry is in the grips of Wicked-fever in the lead-up to the film’s release. But can the trend evolve into a timeless aesthetic, or will it last for just ‘one short day’
  3. Catch up with every episode of The Cosmetics Business Podcast Go beyond the headlines as Cosmetics Business' journalists analyse the biggest stories and trends in beauty in this new podcast
  4. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  5. Tyler the Creator to launch Golf le Fleur in UK The musician’s lifestyle brand will make its European debut on 2 December

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Rethinking value: How Superdrug became beauty's retailer of the people

How the UK beauty retailer’s strategy for supporting shoppers during the cost of living crisis – from price cuts to tackling societal issues – has boosted business
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 10 fragrance and beauty launches to know in September

Cosmetics Business looks at the hottest fragrance, skin care and cosmetics launches which have hit store shelves in September
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Superdrug launches competition to help aspiring MUAs break into the industry

Winners of the Search for Studio Stars competition will get to work on the seasonal campaigns for the retailer’s own brand make-up range Studio London
Skin Care

Superdrug signs deals expert Chloe Carmichael as cost of living ambassador

The money saving expert will help shoppers spot the best promotions at the UK beauty retailer as part of its ongoing cost of living campaign
Retail

Superdrug partners with Love Island’s Georgia Harrison on sexual consent campaign

‘You Before Yes’ aims to educate young people on consent after 36% said they have 'gone along with sex' even though they did not want to
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 9 new beauty launches to pick up this summer

Cosmetics Business rounds up nine new beauty products which have hit store shelves this week
Retail

Superdrug deems SPF a ‘healthcare essential’ and cuts price of own-brand sun care by 20%

The retailer has reduced the price of 41 Solait products in the wake of charities campaigning for the UK government to make sunscreens VAT-exempt
Subscribe now