A scent for nostalgia appears to be captivating men in the UK, as The Perfume Shop revealed sales for retro men’s perfumes have soared by 35% compared to last year.
While many within the beauty industry would argue that niche fragrances are the new norm, it seems like male consumers are increasingly favouring tried and trusted brands rather than newcomers.
According to the A.S. Watson-owned retailer, millennials are driving the craze, along with the
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