“We’re in the confidence boosting business, not the beauty business” says Inge Theron (pictured), the 42-year-old South African founder of FaceGym, one of the world’s fast-growing professional cosmetic brands.
Theron has captured the attention of three generations of consumers with her fitness-inspired facial workouts, promising a stimulating non-invasive alternative to fillers. Theron’s de-puffing, lifting and contouring ‘training sessions’ are designed for women (and men) aged 25 - 45+.
Since the launch, Theron has secured
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.