It may be surprising to know that Michael Bublé – the Canadian crooner turned international icon – was reluctant to enter the world of celebrity fragrance.
Unlike many of his musical peers he was bewildered by the thought of risking his name by venturing into a business he knew nothing about.
“My first instinct was ‘why have a fragrance?’, Bublé tells Cosmetics Business in one of his first interviews in more than 18 months. “I railed against it, I thought it was really cringey.”
Fortunately, the 43-year-old changed his mind and
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