Pure Beauty

Holland & Barrett trials beauty-only concept store

By Sarah Parsons | Published: 30-Jan-2020

The revamped bricks-and-mortar location includes 900 cosmetic lines new to the UK health food and wellness retailer

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British health and wellness chain Holland & Barrett is the latest retailer to bet on beauty for bricks-and-mortar success.

In an effort to refresh its discounted ‘penny sale’ image, Holland & Barrett has refurbished its

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