Clinique is hosting a festive UK pop-up to promote its cult classic Black Honey franchise after continuing to go viral.
The ‘Hot Honey’ activation will showcase the Estée Lauder Companies (ELC)-owned brand’s Black Honey Lip & Cheek Oil and decades-old Black Honey Almost Lipstick after #BlackHoney has delivered more than one billion views on TikTok globally.
“The 'Hot Honey' pop-up aims to celebrate our cult classic Black Honey Almost Lipstick shade and now its line extension Black Honey Lip & Cheek Oil that, due to its summer success, is back as a permanent must-have for rich colour and lasting moisture,” Karen Ehrlich, General Manager and VP of Clinique UK & ROI, told Cosmetics Business.
“Black Honey is one of Clinique’s most iconic franchises and a top
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