Pure Beauty

Consumers look to the stars as zodiac beauty trend grows

Published: 11-Nov-2016

From Aries to Pisces, consumers continue to seek out astrological answers to their beauty wants and needs

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The appeal of horoscopes is something that transcends generations. From tweens to baby boomers and beyond, the mystery and thrill of glimpsing what the future might hold is a pleasure that many indulge in, and even pay for.

With horoscopes based around the 12 signs of the zodiac, each represented by a different animal or being, the theme has found a growing niche in the beauty industry, as the wider trend for personalisation takes off.

In December, fresh is due to launch its Zodiac Oval Soap Collection (£12 each). The 12 limited edition soaps are hand-wrapped in

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