e.l.f. Cosmetics has launched a limited-edition Quencher tumbler with drinkware brand Stanley.
The collection includes Stanley’s 40oz and 30oz Quencher H2.0 FlowState Tumblers in the beauty brand’s lip oil shades.
This includes Crystal Clear Night, Honey Talks, Jam Session, Red Delicious and Coral Fixation.
e.l.f. Cosmetics has also created a tumbler designed to house the brand’s Lip Oil, which also comes in Honey Talks, Red Delicious and Coral Fixation shades.
Sticker sheets to personalise the Tumbler Lip Oil Holder and matching Stanley Quencher are included.
The collection will be available exclusively through American supermarket chain Target starting on 27 October 2024.
“This ultimate duo came to life based on collective community demand - because let’s be real, no one leaves home without their Stanley Quencher and e.l.f. Glow Reviver Lip Oil,” said e.l.f. Cosmetics.
The oversized travel mugs went viral in 2022 driven by influencers in the #watertok community.
The mugs would see a further boost in popularity in January 2024 after a TikTok video emerged of a Stanley Cup surviving a car fire.
The video has been viewed over 94 million times and #stanleycup has over 7 billion views on TikTok.
Stanley’s sales have risen from US $73m in 2019 to $750m towards the end of 2023.
