The winners of this year's Pure Beauty Awards 2024 were chosen from 300 products that have shaken up Britain's beauty scene and have the potential to become future icons.
From start-ups to blockbusters, this year's chosen few demonstrate the latest and greatest that the cosmetics industry has to offer.
Having announced our finalists in September, the winners were revealed at London's iconic destination, the Grosvenor House Hotel in Mayfair.
“The Pure Beauty Awards goes from strength to strength and 2024, at our beautiful new venue Grosvenor House Hotel, was surely our most glamorous event to date,” said Julia Wray, Head of Editorial for HPCi Media, the parent company of Pure Beauty and Cosmetics Business.
"Be they start-up disruptors or industry icons, this year’s winners represent the very best of beauty, shining bright as beacons of innovation, inspiration and dedication.”
“You all deserve a very hearty round of applause.”
Meet the winners of the Pure Beauty Awards 2024…
BEAUTY TOOLS
Best New Beauty Tool or Device
Gold: FABLED, Skin Therapy RED-LED Nail Lamp
Silver: BEAUTYPRO, PHOTON LED MASK
Bronze: SPOT SAVIOUR, SAVIOUR PATCHES
Highly Commended: Ziggy., Flexi Brush
BODY CARE
Best New Body Care Product
Gold: Margaret Dabbs LONDON, MIRACLE FOOT CREAM
Silver: COCOA BROWN, INSTANT BRONZE Wash Off Self Tan
Bronze: filter BY MOLLY MAE, BODY POLISH
Highly Commended: HUGGA BUBBLE, Bestie Balm
Best New Bath & Shower Product
Gold: RITUALS, THE RITUAL OF HAMMAM BODY SCRUB BAR
Silver: Maison Francis Kurkdjian, Aqua Media Cologne forte Hand and body cleansing gel
Bronze: sienna x, X MOISTURISE COLLAGEN & MELANIN BOOSTING LOTION
Highly Commended: THE RETREAT, PURIFYING Cream Oil Body Wash
Best New Nail Product
Gold: Mii, REFINE + PAMPER INTENSIVE CUTICLE CREAM
Silver: NAILBERRY, L'OXYGÉNÉ Lavender Fields
Bronze: Fabled, Gemgel The first 3-in-1 HEMA and DI-HEMA free Gel Polish Base, Builder, Color infused with Real Gemstones
Highly Commended: NAILKIND, 5 in 1: 360 Therapy
Best New Sun Care Product
Gold: Ella & Jo, HYDRATE & GLOW GRADUAL TANNING MOISTURISER
Silver: LANCASTER, SUN PERFECT Sun Illuminating Cream SPF50
Bronze: COCOA BROWN, SUNSHINE SERUM Hyaluronic Self Tan Body Serum
Highly Commended: sienna x, GRADUAL ORGANIC SELF TAN ROSE MIST
FRAGRANCE
Best New Fragrance
Gold: TOM FORD, VANILLA SEX EAU DE PARFUM
Silver: CAPTAIN FAWCETT, Nebula EAU DE PARFUM
Bronze: NOYZ, UNMUTE EAU DE PARFUM
Highly Commended: TED BAKER, ELODIE EAU DE TOILETTE
Best New Home Fragrance
Gold: DIPTYQUE, Le Culbuto
HAIR CARE
Best New Hair and Scalp Product
Gold: SEA+ SOLU, MOISTURE MELT HAIR MASK
Silver: LAYLA & KAYS, Hair Moisture Shampoo and Conditioner
Bronze: glow for it, HAIR GROWTH SERUM
Highly Commended: REHAB., DOSE 0 MATCHA HAIR OIL
Best New Hair Styling Product
Gold: REHAB., HAIR PERFUME
Silver: gisou, honey infused hair repair serum
Bronze: Tootilab, All Weather Styling Gel
Highly Commended: PENNY BLACK ORGANIC, THE ESSENTIAL
MAKE-UP
Best New Lip Product
Gold: VIOLETTE_FR, Bisou Balm
Silver: CARMEX, MOISTURISING LIP BALM SPF30 Tropical
Bronze: Lacura, LUMINOUS LIP OIL
Highly Commended: REVOLUTION BEAUTY, Juicy Peptide Lip Balm
Best New Eye or Brow Product
Gold: Anam COSMETICS, Biodegradable Glitter Eyeshadow
Silver: KIKO MILANO, LONG LASTING EYESHADOW STICK
Bronze: RUBY HAMMER, Mascara and Brow Duo
Highly Commended: REVOLUTION BEAUTY, The Icon Eyeshadow Palette
Best New Complexion Product
Gold: TROPIC, LIQUID RADIANCE
Silver: Milk MAKEUP, Cooling Water Jelly Tint
Bronze: Rare Beauty, Soft Pinch Luminous Powder Blush
Highly Commended: CLE, CCC CREAM
NATURAL & ORGANIC
Best New Natural Product
Gold: TROPIC, YOUTH POTION
Silver: PEAU, PRICKLY PEAR SEED OIL
Bronze: SAABUNI, ILLUMINATING SAFFRON SERUM
Highly Commended: MARY VALENTINE WILDCRAFTED SKINCARE, COOL & BALANCE FACE OIL
PROFESSIONAL BEAUTY
Best New Professional Beauty Product or Treatment
Gold: Hydrafacial, PEEL SENSITIVE
Silver: DIBI FACE, COLLAGE SYSTEM LAB
Bronze: [comfort zone], LUMINANT SERUM
Highly Commended: osmo, chroma prep CHELATING MIST
Best New Dermatological Treatment or Product
Gold: CELLDERMA, NEXT GENERATION GF5
SKIN CARE
Best New Moisturiser
Gold: ROSALIQUE, SOOTHING NIGHT CREAM
Silver: 21Collagen, The Cream SPF 25
Bronze: AND BEGIN, Serum-in-a-Cream
Highly Commended: AVON, ANEW SKIN RENEWAL POWER CREAM
Best New Serum
Gold: CHANEL, No. 1 DE CHANEL REVITALIZING EYE SERUM
Silver: CACI, EXOSOME GLOW SERUM
Bronze: CeraVe, Skin Renewing Vitamin C Serum
Highly Commended: Eucerin, HYALURON-FILLER
Best New Cleanser
Gold: ROSALIQUE, 3 IN 1 BALM CLEANSER
Silver: SCULPTED BY AIMEE, DuoCleanse Brighten
Bronze: TROPIC, RADIANCE CLEANSER
Highly Commended: Alma K., PORE CLEANSING FOAMING MOUSSE
Best New Face Mask or Exfoliator
Gold: LIVING NATURE, aqua gel mask
Silver: filter BY MOLLY MAE, BODY POLISH
Bronze: OPATRA LONDON, Thermal Set
Highly Commended: EDIBLE BEAUTY, Sleeping Beauty Purifying Mask
WELLNESS
Best New Beauty Supplement
Gold: Natural Glow, Hydration with Glycine
Silver: Kollo HEALTH, Premium Liquid MENO SUPPORT
Bronze: mibelle biochemistry, PhytoCellTec Md Nu
Highly Commended: GOLD COLLAGEN, FORTE AGELESS
Best New Wellness Product
Gold: GOLD COLLAGEN, FORTE AGELESS
Silver: Kollo HEALTH, Premium Liquid MENO SUPPORT
Bronze: REJUVENATED, Cellular Calm Complex
Highly Commended: So Divine, Je'Taime heart vibrator
OUTSTANDING INNOVATION
Best New Design and Packaging Product
Gold: OPATRA LONDON, SKINGENIE AGE DEFYING SKINCARE SET
Best New Ingredient
Gold: Oceanium, OCEAN ACTIVES C+
Silver: AAK Personal Care, LIPEX SheaLuxe TR
Bronze: Kaffe Bueno, KLEANSTANT
Highly Commended: Rahn, ILLUMISCIN GLOW
Best New Sustainable Innovation
Gold: REHAB., SHAMPOO SHEETS
Silver: Croda Beauty, Ameyezing 4.0
Bronze: KinKind, Give me STRENGTH! RICE PROTEIN SHAMPOO BAR
Highly Commended: Anam COSMETICS, Biodegradable Glitter Eyeshadow
Retailer Of The Year
Gold: Boots UK
Silver: THIS IS BEAUTY
Bronze: SEPHORA
Highly Commended: LOOKFANTASTIC
Best New Beauty Brand
Gold: SEABODY
Silver: FABLED GEMGEL
Bronze: MODERN BOTANY
Highly Commended: Anam COSMETICS
