The make-up trends Gen Z are searching for on Pinterest

Published: 4-Apr-2024

Tom Spratt, Pinterest UK's Head of Beauty, on the make-up looks inspiring Gen Z and how brands can win them over with AI

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It’s no secret that advanced technologies, including AI and AR, are continuing to take over the world. The beauty industry is no exception as brands rush to keep up with the latest developments.

From product personalisation, to virtual try-ons and step-by-step tutorials, these make-up experiences unlock a whole new, somewhat futuristic, world for consumers.

Big name brands, from Maybelline and L’Oréal, to Etsée Lauder and NARS are all experimenting with the latest tech and it’s sure to become commonplace in the months and years ahead.

Helping improve customer experience and increase

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