L’Oréal Paris has named Harold James its Global Make-up Artist to “steer the make-up vision” for the brand.
James’ vision for L’Oréal Paris will be one of “effortless elegance with a touch of French coolness”, read a statement from the brand, including cinematic looks reinterpreted with modern aesthetics.
The French MUA has more than a decade of experience creating signature make-up looks, earning him the respect of the big fashion houses.
His appointment comes as L’Oréal Paris has shaken up its ambassador roster with Gen X icons to showcase its ongoing celebration of ageless beauty and female empowerment.
This includes Emily in Paris star Philippine Leroy-Beaulieu and Sex Education actress Gillian Anderson.
James’ work is said to bolster women’s confidence and remind them of their worth, making him a “natural flagbearer” for L’Oréal Paris, read a statement from the brand.
“Harold James’ work celebrates women’s infinite diversity through make-up,” said Delphine Viguier-Hovasse, L’Oréal Paris’ Global President.
“Along with his tremendous capacity for listening to each woman’s needs, he uses his considerable talent to reveal each woman’s individuality and unique worth.
“We welcome Harold to the family, where his innovative spirit and timeless style make him a natural choice to steer the make-up vision for L’Oréal Paris.”
James has described his partnership with L’Oréal Paris as one of shared values.
“I have loved beauty from an early age,” said James.
“From the start, I had the support of many women who spotted my potential, gave me the courage to develop my craft and the opportunities to make a career out of my passion.
“My artistic journey continues to be inspired by women – their diversity, strength and determination.
“And it is the greatest honour to join a beauty brand that is committed to their empowerment, which is fully in line with my values.
“Joining L’Oréal Paris is an extension of my universe, where beauty, diversity and female empowerment shine bright.”
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