La Roche-Posay has debuted a new documentary series designed to debunk myths around the sun and raise public awareness about sun safety.
Aimed at teens and young adults, the four-part web series was created by Dr. Whitney Bowe, a board-certified dermatologist and research scientist, along with three-time Emmy award-winning television producer Fran Brescia-Coniglio, and in partnership with the L’Oréal-owned sun care brand.
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Dr. Bowe, who is known for the viral skin-cycling trend on TikTok, which is a four-day regimen for using actives, hosts the docu-series, The Burning Truth: Debunking Myths About The Sun.
Debuting during Melanoma Awareness Month in May, the docu-series tackles myths such as DIY sunscreens, and claims that you only need to wear SPF on a sunny day.
Bowe is also joined by her 14-year-old daughter Maclane, with the pair said to address the myths with humour and facts from leading experts, rather than fear, to engage the core audience of 13- to 24-year-olds.
Also making an appearance in the docu-series are chef Eitan Bernath, Dancing with the Stars alum Witney Carson, STEM Educator Steve Spangler, and science influencers Kate the Chemist and Ramón Pagán, who is known as Glow by Ramón on TikTok.
Each week the experts will highlight a viral sun safety myth, identifying what is fact and what is fiction, as well as explaining why sun safety matters.
“At La Roche-Posay, we believe that innovation in skin protection only matters if it is paired with powerful education,” said Justin Hartman, VP of Marketing at La Roche-Posay.
“While skin cancer is one of the most preventable health challenges, it continues to affect millions annually, and our mission is to close the gap between awareness and life-saving action.
“We are thrilled to partner with Dr. Whitney Bowe and Fran Brescia-Coniglio to amplify this message and provide the tools for consumers to protect their skin. |
“Together, we are determined to transform how people of all ages view sun safety, making consistent protection a universal standard for healthy skin.”
The Burning Truth docu-series is also endorsed by IMPACT Melanoma, a US non-profit dedicated to reducing the incidence of melanoma in the country.
The docu-series comes after a campaign by La Roche Posay last year warning of the dangers of the viral ‘burn lines’ trend.
The campaign addressed the viral TikTok challenge where people show off their burn lines from tanning, which has become popular among young people.