Prada Beauty has appointed actor Zendaya Global Ambassador for its hero fragrance Prada Paradoxe.
The Odyssey and Dune star will front a new campaign for the L’Oréal-licensed brand, directed by Academy Award winner Barry Jenkins, marking “a bold new chapter” for Prada Paradoxe.
Zendaya joins her husband Tom Holland as a Prada Beauty Ambassador, with the Spider-Man actor having been the face of the brand’s male fragrance counterpart, Prada Paradigme, since August 2025.
Rosa Carriço, Global President of Prada Beauty, said: “Zendaya is the embodiment of Prada Paradoxe.
“Her commitment to her own authenticity, while capturing the essence of our time, makes her the ideal partner for this new chapter.
“She brings a radical empathy and multi-dimensional energy that perfectly aligns with the Prada woman’s perpetual evolution.”
Zendaya’s appointment also coincides with the debut of a new fruity-floral addition to the Prada Paradoxe franchise.
Prada Paradoxe Sweet Chemistry Eau de Parfum is described as “a sophisticated rethinking of sweetness, reconciling sharpness and softness”.
It comprises blackcurrant syrup, orange blossom absolute and a neroli milk accord.
Prada Paradoxe Sweet Chemistry Eau de Parfum
Prada Beauty said Zendaya is “one of the most influential actors of her generation”, with her filmography including the Spider-Man trilogy, Dune franchise and sport-romance film Challengers.
This year, she has starred in screenwriter Kristoffer Borgli’s movie The Drama and series three of HBO television series Euphoria.
Plus, she has featured in filmmaker Christopher Nolan’s The Odyssey and will appear in the fourth Spider-Man instalment, which debuted in the UK on 29 July and will launch in the US on 31 July.
Commenting on her appointment, Zendaya said: “I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone.
“For me, the fragrances we choose are a reflection of how we move through the world.
“Joining the brand felt like a completely natural extension of that mindset, especially since Paradoxe was already a personal favourite that I wore long before I was approached."
