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Retail
Ulta Beauty debuts on TikTok Shop to ‘drive incremental growth’ via social selling
Ulta Beauty is the first specialty beauty and wellness retailer in the US to partner with TikTok Shop, offering exclusive bundles and early-access moments with brand partners as a ‘complementary extension’ of its existing ecommerce business
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Colour Cosmetics
Blue beauty to make-up’s punk revival: the 2026 beauty trends to watch
As we enter a new year, British Beauty Council CEO and Cosmetics Business columnist, Millie Kendall, reveals the beauty trends to watch in 2026, from blue beauty and the slower consumption movement, to messy make-up's big comeback
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Ingredients
Vanilla fragrances are not so ‘vanilla’ anymore: Inside the ingredient’s creative resurgence
Vanilla’s reputation as a fragrance mainstay is undeniable, but thanks to unexpected formulations, new-age product formats and fresh storytelling, it has come to the fore once more. This is why 2025 – and 2026 – are the years of vanilla
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