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Retail
Sephora enters TikTok Shop in the US with pilot product drop experience
The LVMH-owned retailer will debut on the social selling platform this month with the Sephora Drop Shop experience, which will offer TikTok Shop US users an exclusive curated selection of beauty products in a bid to expand its reach
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Hair Care
From Kendall Jenner to Olive Young: Decoding K-beauty’s expansion playbook
With Olive Young opening its first US store and Anua naming American model Kendall Jenner ambassador, K-beauty’s global expansion shows no signs of slowing. Julia Wray examines the key growth markets for South-Korea-based brands and how they are adapting their marketing playbook internationally
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Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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Ingredients
Are colour-correcting SPFs the cool kid on the beauty block once again?
Colour-correcting sunscreens that aim to reduce the appearance of redness, uneven tone and pigmentation are on the rise again, trying to become 2026’s ‘it’ beauty product. But, with tinted sunscreens being nothing new, can this fresh wave of launches make an impact?
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Retail
Accelerator programme Breakout Beauty UK is back ‘bigger than ever’ in 2026
Breakout Beauty UK – which aims to elevate UK beauty founders – is offering £1 million in ‘support value’ this year, including a Grand Prize worth £850,000, while beauty giants Susie Ma and Rochelle Humes have joined the board