TikTok
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more.
Upcoming event
Related Content
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Analysis
Beauty retailers are racing to TikTok Shop – can Sephora and Ulta Beauty succeed in social commerce?
Major beauty retailers are making the move to join TikTok Shop and grab a piece of the platform’s US$4.4 billion in sales. Experts weigh in on their approach, plus the risks and rewards ahead
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Retail
Sephora enters TikTok Shop in the US with pilot product drop experience
The LVMH-owned retailer will debut on the social selling platform this month with the Sephora Drop Shop experience, which will offer TikTok Shop US users an exclusive curated selection of beauty products in a bid to expand its reach
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Hair Care
From Kendall Jenner to Olive Young: Decoding K-beauty’s expansion playbook
With Olive Young opening its first US store and Anua naming American model Kendall Jenner ambassador, K-beauty’s global expansion shows no signs of slowing. Julia Wray examines the key growth markets for South-Korea-based brands and how they are adapting their marketing playbook internationally
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment