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  1. Cosmetics Business reveals the top 5 K-beauty trends of 2025 in new report PDRN, toner pads and hydrogel masks are among the trends emerging from K-beauty's powerful second wave
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    Can anything be a keyring? Here’s how to Labubu-ise your cosmetics Beauty giants from Dolce & Gabbana to Glossier are getting in on the viral bag charm trend, creating bespoke mini keyrings that tap into the tribal power of this beauty...
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    The impact of Lush's anti-social media strategy three years on Chief Digital Officer Jack Constantine on the effects of the retailer’s social media hiatus, driving growth through other channels and his views on the discord surrounding...
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    Analysis: ‘Sephora Kids’ is not to blame for Drunk Elephant’s woes, chasing virality is Amid lagging sales and a backlash from tweens’ newfound obsession with the brand, can this once mighty skin care start-up regain its former glory?
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    Sol de Janeiro taps into the viral ‘67’ trend with limited edition fragrance launch The Brazilian beauty brand has leaned into the internet’s obsession with the phrase ‘67’ with Cheirosa 67 – a limited-time-only fruity-amber scent which has sold out in...

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ByErim and Make Waves crowned winners of inaugural Breakout Beauty UK programme

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Retail

Opinion: Legacy brands must take advantage of TikTok Shop on Black Friday and beyond to stay relevant

TikTok Shop can appear daunting for established beauty brands, but the opportunity is thrilling, argues Eva Liu is Social Commerce Director, UK & US Markets, at social agency SAMY
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#BeautyTok made me buy it - ON DEMAND NOW

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UK Government warns on cosmetic tourism risks with TikTok influencer-led campaign

People considering travelling abroad for cosmetics procedures will be urged to check clinical standards and avoid package deals
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Colour Cosmetics

Exclusive: Trinny Woodall-backed beauty founder accelerator programme Breakout Beauty UK opens

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Slate Brands’ first AI fragrance influencer sparks #perfumetok backlash

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