Cara Delevingne is the latest celebrity to join L’Oreal Paris’s ambassador line-up.
The British model and actress, who has more than 41 million followers on Instagram, will front global campaigns for the French beauty brand.
The Only Murders in the Building actress was chosen because she is the “queen of reinvention” and advocates for issues including mental health and LGBQT+ rights, said the brand.
“She is multifaceted and multi-talented,” said Delphine Viguier-Hovasse, Global President of L’Oréal Paris.
“Cara embodies our mission to empower women everywhere no matter what hurdles stand in their way.
“She inspires us all to achieve our ambitions and believe that anything is possible.”
Delevingne will front global campaigns for the brand
The 32-year-old model shared the news on Instagram with a video in which is applying a red L’Oréal Paris lipstick.
“Beauty is a form of self-expression and self-empowerment,” said Delevingne.
“And I am so thrilled to partner with L’Oréal in their mission to reach their potential and to feel confident.”
L'Oréal Paris has been expanding its A-list roster this year, adding British-Indian actress Alia Bhatt and Nigerian actress Temi Otedola as faces.
Other celebrity ambassadors for the drugstore brand include actresses Eva Longoria, Elle Fanning, Helen Mirren, Simone Ashley and Viola Davis, singer Camila Cabello and model Kendall Jenner.
Delevingne is no stranger to beauty, having previously fronted campaigns for Burberry, Dior and Rimmel London.