Kylie Jenner, the reality television star and founder of beauty brand Kylie Cosmetics, has filed a trademark application for her daughter Stormi, covering a range of beauty products.
An application was made by Kylie Jenner Inc, a corporate entity related to Jenner’s business interests and intellectual property, with the US Patent and Trademark Office (USPTO) on 24 August.
The application, which is currently pending with USPTO, seeks to trademark the eight-year-old’s full name Stormi Webster, and covers a range of beauty items.
This includes skin moisturisers, lotions and creams, as well as cleansers, serums and facial oil.
Body oils and shower and bath gels are also covered by the application, along with cosmetics, fragrances, hair care and nail products,
Jenner launched her namesake beauty brand Kylie Cosmetics in 2015, and has since expanded into skin care and fragrance.
Beauty giant Coty acquired a 51% stake in Kylie Cosmetics and Kylie Skin brands in 2019 and relaunched the brand in 2021.
Jenner, who leads the brand’s creative efforts, launched Kylie Baby in 2021 with Coty – a personal care line inspired by Stormi.
Stormi is not the only celebrity child rumoured to follow in their mother’s footsteps in the beauty business.
Entrepreneur and Spice Girl Victoria Beckham is supporting daughter Harper’s reported beauty venture with a £3m investment, according to recent financial statements.
A trademark application for Harlo by Harper was filed on 3 July 2026 in the US, and 8 July 2026 in the UK, covering a range of beauty products including acne treatments, self-tanning products, body care, hair care, fragrance, skin care and cosmetics.
A previous trademark application for ‘HIKU by Harper’ in the US was blocked earlier this year.
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