Coty has expanded Kylie Jenner's skin care brand internationally.
Kylie Skin, the reality star-founded brand, was previously only available to consumers in the US and select European countries via retailer Douglas.
Now, shoppers in the UK, France, Germany and Australia can purchase the brand directly from Kylie Skin's e-commerce platform.
The news follows the first public announcement from Sue Y Nabi, Coty's new CEO, in September, detailing how the conglomerate will focus on D2C and global expansion.
Simona Cattaneo, President Luxury Brands at Coty, echoed Nabi in a statement detailing the growth of Kylie Skin: “The launch of the Kylie Skin international websites also reinforces Coty’s strategic commitment to strengthening the direct-to-consumer business model.”
According to Coty, D2C will enable consumers to receive a faster delivery of products, avoid customs fees as well as shop in local languages and currencies.
Jenner, who sold 51% of her business to Coty in November 2019, added: “I always wanted to bring my skin care line to more consumers around the world and this will allow for an easier shopping experience and faster delivery.
"I’m looking forward to engaging with more customers in the UK, France, Germany and Australia to hear what their favourite products are and how they incorporate them into their routines.”