Kylie Jenner’s beauty brand Kylie Cosmetics has launched a new fragrance franchise comprising three scents.
Mood Stone consists of “three distinct fragrances, each uniquely crafted to tell its own story”, according to an Instagram post from Kylie Cosmetics.
Jenner is pictured in the post holding three stone-shaped bottles in natural-looking hues of pink, sand and black.
Cashmere Muse is said to be clean, refined, and grounded in simplicity and a “fresh, floral musky scent that feels like a quiet escape”.
The fragrance opens with notes of bright bergamot and delicate mandarin blossom, said to evoke the soft glow of morning light.
Heart notes reveal ylang ylang oil and a creamy frangipani accord for a “breezy, tropical floral touch”, making way for base notes of tonka absolute and salted musk that “bring warmth and tranquillity”.
Meanwhile, Blush Wood is described as “soft, romantic, and effortlessly flirty.
The woody floral scent is said to evoke the feeling of an enchanting afternoon: “warm skin, delicate florals, and moments that linger”.
Powdery and inviting opening notes of juicy apple and soft rose are followed by a heart of honeysuckle and creamy gardenia accords for a “dreamy, sunlit swirl”.
Finally, the base is said to settle into rich vanilla absolute and clean cedarwood notes, “grounding the scent with warmth and depth”.
The last of the three scents, Velvet Brew, is said to be bold, smooth, and a little mysterious, with an “ambery spice scent with velvety depth and a hint of sweet warmth” reminiscent of late nights in sultry lounges that is “magnetic, intimate, and impossible to forget”.
Opening notes of creamy hazelnut and juicy plum are followed by coffee flower and orange blossom accords at the heart, and then a base with notes of roasted coffee and earthy patchouli oil for “a daring, unforgettable finish”.
“We have received so much love for our Cosmic fragrances, and I am so excited to introduce our newest scents, Mood Stones,” said Jenner.
“I really wanted to create these as an embodiment of my versatility – there is beauty in the multifaceted, and I wanted to embrace the notion that you can be more than one thing.
“Whether it is the serenity of Cashmere Muse, the flirtiness of Blush Wood, or the confidence of Velvet Brew, there is truly something for everyone.
“Together, each of these unique fragrances showcases a distinct emotion, making you feel more present in every scent, every story, and every mood.”
The fragrance trio launched on kyliecosmetics.com on 30 July, followed by Ulta Beauty on 2 August.
In the UK, Mood Stones will launch on boots.com from 12 August, priced at £48 for 50ml size.
A 10ml pen spray priced at £23 will be available exclusively at UK department store Harrods.
The reality television star and beauty entrepreneur launched her first fragrance, Cosmic, in 2024 with Coty, the US beauty giant which took a majority stake in Kylie Cosmetics in 2019.
The perfume’s top notes have been described as having a citrus and sweet smell, brought forward through the inclusion of star jasmine and blood orange.
Golden amber accord and red peony accord make up the heart notes, which are said to add a soft, sweet, floral scent.
The fragrance is rounded off with vanilla musk accord and cedarwood, adding a woody and warm finish.
Cosmic was followed by Cosmic 2.0 in 2025, a “soft, clean” fragrance that is said to be inspired by the first light breaking through the horizon.
The floral amber scent opens with pear accord and pink pepper essence, which moves to a heart of vanilla orchid accord and lavender essence.
Finally, amber accord provides warmth and sensuality as the base note.
Jenner’s third fragrance, Cosmic Intense, followed in January this year.
Cosmic Intense is an ambery gourmand, described as an elevation of Jenner’s first fragrance Cosmic.
This story was first published on 22 July and updated on 4 August
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