Kylie Jenner’s brand Kylie Cosmetics is gearing up to open a new dessert-inspired pop-up in London, UK, in collaboration with THG-owned beauty retailer Lookfantastic.
The activation will promote the Coty-owned make-up and skin care brand’s newly launched Hair & Body Mists collection.
It will take place on 8 November at the Abuelo Café in Cavendish Place, London, starting at 9am and finishing at 5pm.
Visitors will be offered free dessert-inspired coffees, and can shop the new range, which is available in three scents: Sweet Éclair, Vanilla Dew and Caramel Cloud.
Each mist retails for £28, available via kyliecosmetics.com, and is formulated with glycerin to help hydrate skin without a sticky feeling.
“We have seen such a great response to our first two fragrance launches, so I am really excited to add Hair & Body Mists to the portfolio,” said Jenner.
“These mists are playful, yet elevated, and each of them is infused with vanilla – which has always been one of my favourite notes.”
Sweet Éclair is a woody gourmand fragrance that opens with bergamot and chantilly accord, leading into a heart of chocolate cream accord and a base of vanilla.
Vanilla Dew, meanwhile, offers a more floral scent palette, with fresh water lilies accord, tea flower accord, and a base of tonka bean and blue vanilla accord.
Rounding off the collection is Caramel Cloud, a buttery and ambery gourmand fragrance with top notes of pistachio butter accord, a heart of caramel accord, and a base of musk accord and vanilla extract.
The pop-up and new range follows Kylie Cosmetics marking its 10th anniversary with the launch of its King Kylie Collection.
Launched on 18 October, the range brought back the brand’s earliest collections from 2015 with updated formulas.
Jenner’s King Kylie era, which embodied her late teens and early 20s, was a driving force for the brand in its earlier days, when her lip kits would sell out in minutes.