Kiko Milano has named MUA Marcelo Gutierrez as its first Global Makeup Artistry Creative Director.
The Italian make-up brand hailed the appointment as a “milestone moment” as it “continues to expand its global make-up identity”.
Gutierrez is known for creating looks for celebrities such as singer Charli XCX, model and beauty brand founder Bella Hadid, as well as singer and actress Madonna.
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He has also created editorial looks for publications including Vogue and Harper’s Bazaar.
“We are proud to welcome Marcelo to Kiko Milano at such a transformative moment for the brand,” said Drew Elliott, Chief Brand Officer of Kiko Milano.
“His unique creative vision, combined with a modern understanding of beauty culture, will play a fundamental role in sharpening our make-up identity worldwide.
“Together, we look forward to redefining accessible, high-impact beauty globally… get ready.”
In the newly created role, Gutierrez will lead Kiko Milano’s global artistry direction across product development, campaigns, and trend innovation.
He will bring “the brand’s Italian-born creativity and colour authority to a worldwide audience”, said Kiko Milano in a statement.
Gutierrez will also guide celebrity collaborations, cultural moments and educational programming, including masterclasses and social content “to inspire both consumers and in-store teams”.
“I am incredibly excited to join Kiko Milano as Global Makeup Artistry Creative Director,” said Gutierrez.
“The brand’s dedication to making forward-thinking beauty accessible to everyone, without compromising on quality, deeply resonates with me and my experience in the industry.
“I am looking forward to contributing to this next chapter and helping inspire creativity and confidence worldwide.”