Bumble and Bumble hair brand behind Charli XCX’s The Moment

By Lollie Hancock | Published: 4-Feb-2026
Hair Care Marketing

The Estée Lauder Companies-owned hair care brand worked closely with hairstylist Matt Benns on A24’s new film, a mockumentary following singer Charli XCX as she gears up for her first arena tour

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Bumble and Bumble has been revealed as the hair care partner behind The Moment, a new mockumentary-style film that follows singer Charli XCX as she gears up for her first arena tour.

Principal hairstylist Matt Benns worked closely with the Estée Lauder Companies-owned brand to create hair looks throughout the film, distributed by the studio behind Marty Supreme and Euphoria, A24.

A spokesperson for the brand told Cosmetics Business how the partnership was a natural next step in its relationship with the stylist and Charli XCX.

The spokesperson said: “The brand has had a longstanding creative relationship with Matt Benns, collaborating on many of Charli XCX’s most memorable hair moments, so the opportunity to be the haircare partner for The Moment felt like an organic next step.

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