Emma Roberts joins Kiko Milano as first-ever global ambassador

By Julia Wray | Published: 9-May-2024

Kiko Milano is aiming to be ‘the first Italian global beauty brand’ following L Catterton purchase

Kiko Milano has named Emma Roberts as its first-ever global brand ambassador. 

Details of the American Horror Story star’s debut campaign with the make-up player are under wraps.

But the brand’s collaborations with Roberts will aim to showcase its vision of art, beauty and joy, according to a statement from the company.

Roberts said she was “thrilled” to be working with Kiko Milano on its “journey of becoming the first Italian global beauty brand”. 

“The way they think about beauty is truly inspiring and endlessly creative,” the 33-year-old continued. 

“They have more colours in a single store than I have ever seen.

“Not to mention their unique collaborations and limited edition drops. 

“I love their mission of wanting to ignite confidence in people through beauty. 

“For me that is what real beauty is about.”

Kiko Milano’s CEO Simone Dominici added that Roberts “embodies so many of our brand’s values”. 

“She’s relentlessly creative and loves to collaborate with artistic minds. 

“She embraces the joy that experimenting with colour, texture and art can bring.” 

Roberts – the niece of Oscar winner Julia Roberts – has established herself as a Hollywood ‘scream queen’ thanks to recurring roles in horror anthology American Horror Story. 

She also starred as ‘queen bee’ Chanel Oberlin in the Scream Queens series and played Jill Roberts, who was unveiled as the Ghostface killer in Scream 4. 

The actress has previously fronted campaigns for skin care and hair removal brand Finishing Touch Flawless and Hugo Boss Parfums
Roberts’ ambassadorship follows last month’s news that L Catterton is acquiring a majority stake in Kiko Milano to help scale the brand.

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