Khloé Kardashian has unveiled her first-ever signature fragrance XO Khloé.
Created in partnership with luxury perfume marker Luxe Brands, XO Khloé is a floral scent which comprises crystallised rose petals, orange blossom water, praline, musk and white wood.
The scent is inspired by The Kardashians reality TV star’s “positive spirit” and her “evolution as an entrepreneur, sister and mother”.
It is said to combine “high-end artisan perfumery with trend-forward olfactive appeal”.
Award-winning perfumers Alberto Morillas and Clement Gavarry worked together to create the fragrance.
Kardashian, who partnered with Tatti Lashes on a false lash range this year, is also co-founder of fashion brand Good American and has more than 300 million followers on Instagram.
“Creating this fragrance has been such a special journey for me,” says Kardashian.
“I take a hands-on approach to any project I am involved in, and I wanted every detail of XO Khloé to feel intentional and purposeful.
“From the bottle design to the campaign – I was fully integrated into the process from start to finish.
“I am especially proud of the scent, it was something we spent a lot of time on to make sure it was perfect, and I am so happy with the final product.”
XO Khloé is available to buy at Harrods
XO Khloé is £75 for 100ml and has launched in luxury UK retailer Harrods.
It will debut at US retailer Ulta Beauty on 1 December, and then roll out to Europe, Australia and Mexico during spring 2025.
Tony Bajaj, CEO of Luxe Brands, said he is “honoured” to partner with Kardashian.
“Her strategic and forward-thinking approach is evident in all aspects of this launch,” commented Bajaj.
“And the demand has been unprecedented – we look forward to the rollout in Spring 2025 and beyond.
Luxe Brands is the company responsible for Ariana Grande’s luxury perfume collection.
It also has a licensing partnership with General Motors on the Hummer brand.