Khloé Kardashian partners with Luxe Brands on new fragrance line

By Alessandro Carrara | Published: 18-Dec-2023

Luxe Brands is also responsible for Ariana Grande’s luxury perfume collection

Khloé Kardashian has partnered with luxury perfume marker Luxe Brands to create a new fragrance collection for 2024.

The range is slated to be released during the second half of the new year, with the scent notes to be confirmed at a later date.

It comes amid renewed confidence from the Kardashian, according to WWD, following the success of her Good American fashion brand and previous perfume collaborations.

This included Khloé’s involvement with The Diamond Collection from Kim Kardashian’s beauty brand KKW, a set of three fragrances inspired by each of the sisters

Luxe Brands is responsible for Ariana Grande’s luxury perfume collection, with her most recent scent, Cloud Pink, being released in August 2023.

Kardashian joins other celebrities who have recently moved into the fragrance category.

Actress Millie Bobby Brown launched her first-ever perfume via her beauty brand Florence by Mills in September 2023.

The ‘clean’ skin care and make-up company’s Wildly Me scent is said to represent the 19-year-old star’s transition into young adulthood.

Harry Styles’ beauty brand Pleasing also released its highly-anticipated fragrance collection in November 2023.

The three genderless scents are all “connected by an exploration of warmth” and said to embody “simplicity, innovation and creativity”.

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