Ariana Grande is launching a ‘romance-inspired’ fragrance collection in partnership with Luxe Brands.
Each perfume in the four-strong Lovenotes range is specific to a different market across the US, UK, Europe and Australia.
Pink Woods is exclusive to America and offers notes of Italian bergamot, vetiver and lotus flowers, which are set against tonka bean and cashmere woods.
Australian shoppers will have access to Pressed Petals, a bergamot and lemon-infused fragrance that is blended with violet leaf and jasmine petals.
Vanilla Suede has launched exclusively into Boots in the UK and offers olfactory notes of sandalwood rice milk, vanilla bean and liquid musk.
Rounding off the collection is Angels Kiss, which will be stocked in Douglas stores on 19 August and features the scent of berries, rose water, amber and blonde woods.
“It is more expansive and bold than anything we have ever done and I am very excited about this opportunity to deliver these little letters of love to my fans all over the world, via scent,” said Grande.
“Each of these stunningly crafted scents have been designed to evoke the many different moods and phases of love.”
The collection was created by fragrance manufactures Robertet and International Flavors and Fragrances (IFF).
“People from around the globe will be able to experience these little, unique, bottled messages of love and know that somewhere else, not too, too far away, others are also feeling the whimsy of love, in their own individual way, while enjoying their own delicious and magical scent,” added Grande.
“I love how unifying this collection and drop feels and I hope it makes us all feel a little bit closer.”
The launch builds on the Grammy award winner’s Ari and Cloud scents, and latterly Thank U, Next scents, which were inspired by her popular song release.
Grande expanded her fragrance empire with the launch of her R.E.M. fragrance, which features top notes of fig, pear and salted caramel with heart tones of lavender essence.
