How Pinterest is boosting visibility for beauty brands

By Becky Bargh | Published: 29-Apr-2020
Retail Marketing

As lockdown keeps people indoors across the world, more consumers are turning to digital outlets to engage with beauty

You need to be a subscriber to read this article.
Click here to find out more.

In the last month, social media platform Pinterest has seen a 60% year-on-year increase in searches and sign-ups globally.

And with 85% of Pinterest’s audience using it for beauty and personal care inspiration, there are opportunities for beauty

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Pinterest
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

The Christmas beauty trends worth jumping on this year

Read more
From the undeniable popularity of beauty advent calendars to tapping into core festive looks, Pinterest’s Head of Beauty Tom Spratt reveals how your brand can nail 2024's big Christmas beauty trends

Trending Articles

  1. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  2. Burberry taps Emma Mackey as face of new Goddess fragrance The Sex Education and Barbie star follows the likes of Adam Driver and Lily James as the Coty-licensed brand’s newest ambassador
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    90s fragrance revival to help TikTok deliver ‘record-breaking Christmas sales’ Black Friday is predicted to deliver triple-digit growth on the platform, thanks in part to demand for nineties fragrances and viral make-up items
  4. Rihanna’s Fenty Beauty debuts first gamer-inspired make-up collection The entrepreneur has created an exclusive range in collaboration with Netflix’s Arcane, a television show based on Riot Games’ League of Legends video game
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    UK exclusive: MAC scraps free lipstick initiative in Back to MAC recycling scheme The model, where customers are gifted a free lipstick for bringing make-up empties back to store, is being replaced with the brand’s ‘Impact for Change’ scheme

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

The Christmas beauty trends worth jumping on this year

From the undeniable popularity of beauty advent calendars to tapping into core festive looks, Pinterest’s Head of Beauty Tom Spratt reveals how your brand can nail 2024's big Christmas beauty trends
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

The Oasis effect: why a Britpop beauty revival is coming in 2025

With the nineties nostalgia trend ramping up, and rock band Oasis’s reunion tour adding fuel to the fire, the Britpop aesthetic is about to make a big comeback
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

What's next for celebrity beauty brands?

The secret ingredients for a winning A-list beauty range, Tom Spratt, Head of Beauty at Pinterest UK explores
Colour Cosmetics

Goodbye pumpkin spice make-up: Pinterest predicts the biggest autumn beauty trends

Fall-inspired flavours are out as consumers are predicted to embrace glossy and Japanese-inspired beauty looks
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

How consumers want a guilt-free summer beauty routine

Pinterest's Head of Beauty, Tom Spratt, on how to get summer beauty sorted, sustainably
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Who says accessible make-up needs to be basic?

Tom Spratt, Pinterest's Head of Beauty, on why the future of beauty is accessible and inspirational for all – including disabled consumers
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

The hair trends to know on Pinterest in 2024

Pinterest's Head of Beauty, Tom Spratt, on how hair care brands can shine on the platform
Subscribe now