Healf has launched a new campaign for 2026 starring German model and actress Claudia Schiffer, who has also become an investor in the UK health-focused business.
Schiffer will front the ‘Wellbeing Made Personal’ campaign as Ambassador for Women’s Health & Longevity.
She is joined by Scottish DJ and record producer Calvin Harris, who was named Chief Wellbeing Officer for the brand, and Ambassador Miles Chamley-Watson, a British-American Olympic fencer.
Coinciding with New Year’s resolutions – goals and promises of self improvement typically made in January – the campaign will focus on how Healf “helps individuals understand what works for them”.
Schiffer, Harris and Chamley-Watson will share the different everyday habits that allow them to “perform at their best” in their respective professions.
The campaign will also appear on more than 1,500 billboards across London, UK, until 9 February, supported by ongoing digital and social media marketing.
Schiffer said: “Healf is the world’s leading brand for longevity, health and beauty tech, and I have been a fan since the beginning.
“Becoming both an ambassador and an investor felt like a natural fit for me as our passions genuinely align.
“I hope that with all the amazing noise in longevity and health, curation will be helpful.
“I believe in everything natural because what we put in and on our bodies, through food and products, makes a big difference to one’s health and wellbeing.”
Healf stated that by spotlighting real routines, the campaign “pushes back against the stereotypical wellness concepts that dominate today’s culture”.
Harris added: “I have learned that what keeps me feeling good changes all the time, depending on the day, the tour, the studio, everything.
“Healf gets that.
“They are not trying to tell you how to live; they are helping you find what works for you.
“That is why stepping in as Chief Wellbeing Officer made sense; their whole approach feels real, grounded and genuinely helpful.”
Chamley-Watson, who is also the founder of the World Fencing League, said: “Their [Healf’s] thoughtful approach to curation and their awareness of what is next in health and lifestyle align perfectly with how I live and what I stand for – pushing boundaries, staying curious and always striving for balance.”
Healf was founded in 2020 by brothers Max Clarke and Lestat McCree and began as an online destination for curated wellbeing products.
Since launching, the retailer has surpassed £100m in annual revenue and is preparing to open up new investment opportunities to support its continued growth.
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