Professional hair care brand Redken has announced hair colour specialist and educator Patricia Nikole as the latest stylist to join its ambassador network.
Nikole, also known as @paintedhair on Instagram, joins the L’Oréal-owned brand as its new Global Artistic Ambassador.
In her role, Nikole joins a network of 20 hair professionals serving as a “creative and educational force” for the brand through leading colour techniques, trend forecasting and involvement in co-creation initiatives.
In addition to behind-the-scenes and education-led work, Nikole will also appear in Redken’s social media content, at events and across campaigns.
"At Redken, we believe that artistry, education and innovation go hand in hand – and Patricia Nikole embodies that balance perfectly," said Mounia Tahiri, GM at Redken.
"Her artistry and innovative approach to hair colouring [have] inspired millions, but what sets her apart is her passion for education and commitment to uplifting the professional community.
“We could not be more thrilled to welcome back Patricia as we accelerate on our shared mission to give every stylist the tools, techniques, and confidence to grow their craft and their careers."
The appointment marks a full-circle moment for the hair stylist, whose career as an educator and artist began with the brand.
"I'm back at Redken because this is where my journey as an artist truly started," said Nikole.
"Redken shaped how I think about colour, education, and what it means to be part of a professional community.
“To return to a network of my respected peers and a brand that continues to lead the way in professional hair care truly feels like coming home."
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