‘Hangover beauty’ will lead 2024’s beauty trends, WGSN predicts

By Julia Wray | Published: 30-Nov-2023

The anti-wellness trend joins age-agnostic beauty and identity-led scent purchasing among the trends forecaster’s picks for next year

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‘Hangover beauty’ and the use of soil and insects as abundant sources of beauty ingredients are among the trends that will rock the cosmetics industry in the next 12 months, predicts trend forecasting company WGSN in its ‘WGSN Beauty Trends for 2024’ report.

The sector is also set to see fragrance become even more strongly centred around identity, while Boomers and Gen X will pave the way for

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