Lookfantastic is launching a new curated collection in partnership with influencer and entrepreneur Molly-Mae Hague.
The launch builds on a long-standing relationship between the beauty retailer and Hague, who has served as Brand Ambassador for Lookfantastic since 2024.
The curated collection – Molly-Mae's Icons Collection: Chapter One – comprises an edit of Hague’s beauty must-haves, including products from Elemis, Medicube and Estée Lauder.
Hague, an influencer, fashion brand founder and mum of two, first rose to fame in 2019 when she appeared on UK broadcaster ITV’s television dating show Love Island.
Following her appearance on the show, Hague spent five years working with Lookfantastic as an influencer before stepping into the role of Brand Ambassador.
“I love working with Lookfantastic. It has always been my go-to for beauty and self-care for years now,” Hague told Cosmetics Business.
“I wanted to be able to give [consumers] some of my favourite products at a great price.
“Being able to share some of my go-to’s and new finds at such a great discount with all products being full-size is amazing.”
Keely Gough, Managing Director at Lookfantastic, said the Molly-Mae's Icons Collection: Chapter One marks an “exciting next chapter” for the retailer.
She added: “What makes this collection so special is how personal it is to Molly, bringing together the pro
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