The modern gentleman – grooming trends for 2016

Published: 24-Aug-2016
Body Care Hair Care Male Grooming Skin Care

The beard craze is just the tip of the iceberg for male grooming in 2016

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According to Datamonitor, not only do 52% of global male consumers consider their appearance to be ‘either important or very important’, but 29% touch up their looks throughout the day, explains male grooming expert Stephen Handisides (stephenhandisides.com).

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  • Companies:
  • Datamonitor
  • Estée Lauder Companies
  • Richards and Appleby
  • Mascolo Toni and Guy
  • Panasonic Corporation
  • WGSN
  • The Bluebeards Revenge
  • Below the Belt Grooming
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