ALGAE IN SKIN CARE
“The recent success of algae supplements
in health foods such as spirulina is being
rapidly reflected in beauty. The discovery
of new algae species, with superior
properties to regenerate and
rebuild, is being harnessed
across skin care – just as
we have with our Glacial
Snow Algae extract.”
Angela Barbagelata, Director,
Timeless Truth UK Ltd
FRESH FACED MEN
“At Bulldog we predict the clean-cut look
will be huge for men in 2017. Topman,
Lou Dalton and Michael Kors models all
sported a fresh face with no facial
hair during London
Collections: Men. This
look is youthifying and
looks even better if you
have a sharp jawline.”
Simon Duffy, Founder,
Bulldog Skincare For Men
SCULPTING SKIN CARE
“Sculpting and contouring skin care is
going to take off following the success of
sculpting and contouring techniques in
make-up. There are already products and
services available that allow customers to
massage their face for a healthy glow,
such as Face Gym. We’ll also see dry face
brushes that are similar to dry body
brushes so will not just
cleanse the skin, but
they will also massage,
exfoliate and sculpt it.”
Theresa Yee, Senior Beauty
Editor at trend forecasting
and analytics company WGSN
FRENCH MANICURE WITH A TWIST
“Fresh and healthy-looking nude shades,
seen on the SS17 catwalk at Emilia
Wickstead, Mulberry and Temperley
London, are sure to be a hit in 2017. The
classic French manicure is also primed
for an update, with non-traditional colour
combinations and tip shapes. All-out
metallics or silver and
chrome accents will
continue to be popular,
as seen at 3.1 Phillip
Lim SS17 shows.”
Sonia Hully, Founder
& CEO, Nailberry
GLITTER BROWS
“Here at WUNDER2 High Tech Beauty,
we predict 2017 to be the year of the
brow all over again! With Cara
Delevingne bringing ‘bushy’ and ‘natural’
to the forefront of brow trends, we
envisage an experimental step-up with
increased boldness, pizzazz
and even some glitter to
raise the brow bar
this New Year!”
Michael Malinsky,
Co-Founder &
President, KF
Beauty
AGEING GRACEFULLY
“I expect to see even more of a swing
towards advanced efficacy in skin
products as consumers are demanding
more and more targeted and effective
solutions. We are likely to see more
products formulated for anti-pollution as
the climate change argument gains
momentum, products formulated with the
use of epigenetic research and DNA
customised skin wellness as well as the
use of more hybrid peptides
for higher performance
products in the fight
against ageing, or rather
to age more gracefully.”
Laura Steventon, Country
Manager, Nimue Skin Technology
MALE HAIR EXTENSIONS
“I see male hair trends moving away from
the short overly groomed look and predict
that 2017 will be moving towards longer
looks for men. I’m already noticing an
increasing demand for quality shampoos
and conditioners and a downturn in the
sales of waxes and pomades. With more
men already opting for longer locks, the demand for male hair extensions has also
noticeably increased over the past few
months and I think this will
continue in 2017.”
James Henderson, Great
Lengths’
Trade Ambassador
and Co-Founder,
M Hair, Nottingham.
NATURAL INGREDIENTS
“We are seeing the emergence of more
natural ingredients as well as ingredients
that are ethically sourced playing a more
prominent role in mass market skin care,
which also provide reassurance to the
end user regarding safety of use.
Interestingly, these types of products are
seeing increased retail sales. I predict
that in 2017 we will see more brands
emphasising natural
ingredients and their
prominence in their
advertising for skin
health and beauty.”
Zahira Beddou, Marketing
Director, Palmer's
DULL HAIR SHADES
“We’re seeing a lot of ultra-natural hair
colours which are even dull at times, as
spotted on the runway at fashion week.
On the opposite end of the scale, others
are embracing really
crazy shades such
as coral and
pink.”
Christophe
Robin, French
colourist and Founder
of Christophe Robin
RETURN OF THE COLOGNE
“The Pitti Fragranze Trade Show in
Florence showed there is going to be
some new interest in cologne and this is
influenced by the growing male grooming
and barbering market. In the luxury
fragrance market, we’re seeing the
emergence of stronger perfume
concentrations. Luxury consumers are demanding much stronger perfumes,
which is why we’re
seeing this new
trend emerging.”
Theresa Yee, Senior
Beauty Editor at
trend forecasting and
analytics company WGSN
BOOB MASKS
“2016 was the year of multi-masking,
with demand for results-driven,
multifunctional products that deliver,
fast. Sheet mask innovations will be
harnessed further through body masking.
Bio-cellulose boob masks that adhere
perfectly, deliver deep hydration and
effectively ‘plump’. Neck,
feet, hands,
décolleté… there’ll
be a mask for it!”
Angela Barbagelata,
Director, Timeless Truth
UK Ltd