Pure Beauty

Future beauty trends: what can we expect in 2017?

Published: 13-Dec-2016

The new year is the perfect time to reflect on the past one and reassess strategy. So, what can brands and retailers do to stay one step ahead of the rest in 2017?

You need to be a subscriber to read this article.
Click here to find out more.

From jewel-effect lips to virtual reality make-up, Theresa Yee, Senior Beauty Editor at trend forecaster WGSN, recalls the most notable beauty trends of the past year and predicts what will take off in 2017

Theresa Yee

Theresa Yee

What has been the most unexpected beauty trend of 2016?
The most unexpected beauty trend to emerge this year is the extreme yet aesthetically interesting nail looks, which appeared on Instagram. The nail polish mountain – where multiple layers of lacquer are applied to nails - and "succulent fingertips" took over social media by storm. Bloggers are going to extremes to create unique, creative and eye-catching effects that grab attention.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like