Italian fashion house Fendi has unveiled its first major fragrance collection.
Launched ahead of the LVMH-owned brand’s centenary next year, the line-up’s seven fragrances pay tribute to the Fendi story, as told through Artistic Directors Kim Jones, Silvia Venturini Fendi and Delfina Delettrez Fendi.
Casa Grande, an ode to Adele Fendi, who co-founded the company as a fur and leather goods store with her husband, Edoardo, is a leather scent with hints of cherry and incense.
Meanwhile, La Baguette, which smells like bread with sugar and butter, was inspired by the six-year-old twin sons of jewellery designer Delettrez Fendi, a fourth-generation member of the Fendi dynasty.
It is also named after the Fendi ‘it’ bag, designed by Venturini Fendi in 1997.
And Perché No blends pink peppercorn and sandalwood to honour I Casali del Pino, the Fendi family’s retreat since 2004.
The collection, created by perfumers Anne Flipo, Fanny Bal and Quentin Bisch, is poised to launch into Fendi boutiques and on the brand’s e-commerce store on 20 June, priced at US$330 each.
While Fendi has sold fragrances in wholesale retail, this marks the first time the maison’s fragrances have retailed via its own stores.
