Is singer Tate McRae going to launch her own beauty brand?

By Lynsey Barber | Published: 14-Aug-2026 Lynsey Barber
Fragrance Skin Care

A trademark application for Tate By Tate McRae was filed with the US Patent and Trademark Office (USPTO) on 2 July, and covers fragrance, skin care and candles

Is singer Tate McRae going to launch her own beauty brand?

Singer Tate McRae could be gearing up to launch her own beauty brand, according to a recent trademark filing.

An application to trademark Tate By Tate McRae was filed with the US Patent and Trademark Office (USPTO) on 2 July.

The application, which has been accepted by USPTO for meeting the minimum requirements for a trademark but has not yet been assigned an examiner, covers a range of beauty items.

These include fragrances and non-medicated skin care preparations, such as skin cleansers, skin moisturisers, skin peels, skin serums, body mists and body mousses.

Plus, body lotions and lip glosses.

The application also seeks to trademark the name for candles.

McRae, who first came to fame after appearing in the American dance talent show So You Think You Can Dance at the age of 13, is currently a Global Brand Ambassador for skin care brand Neutrogena.

The ‘Greedy’ singer recently went viral for a TikTok video of her post-show routine, in which she appeared to barely touch her skin with the Neutrogena products she was promoting, prompting a backlash.

“Is Neutrogena bad for your skin or something?” said user @destinyyy_tv in the comments of the video.

TikTok user @sfrazzz said: “I can’t believe Neutrogena approved this.”

“Refusing to actually use the product you’re marketing… interesting choice,” added @ashlei0912.

(Photo credit: Wikicommons, Patrick Cristiano)

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