Cosmetics Business picks: 7 new beauty launches to know this May

By Lollie Hancock | Published: 22-May-2026

From Medik8’s vegan PDRN, overnight renewal with Augustinus Bader and mousse formulas by Fenty Beauty, to summer scents from Phlur, discover this week’s biggest beauty launches

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The biggest beauty launches of the past week are here, including summer scents, make-up must-haves and science-led skin care. 

Medik8 and Augustinus Bader are elevating skin care routines through a vegan PDRN alternative and overnight cream to support skin renewal respectively. 

Fragrance brand Phlur, meanwhile, gives a hint of summer in every spritz as it introduces two new body mists, while Patrick Starrr’s One/Size brand ensures make-up is set and sweat-proof with its newest addition. 

Plus, celebrity-owned Kylie Cosmetics and Fenty Beauty are both bringing new launches to the table. 

Read on to discover this week’s best new beauty.


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Medik8

Cosmetics Business picks: 7 new beauty launches to know this May

Medik8’s new Exo-PDRN Prismatic+ Youthful Vitality Serum is a vegan PDRN treatment boosted by exosomes that claims to support skin recovery, calm visible redness and reveal smoother-looking skin. 

The product features amino acids for skin rejuvenation and growth factor miniprotein to support collagen, elastin and hyaluronic acid processes.

£79, medik8.com

Kylie Cosmetics

Cosmetics Business picks: 7 new beauty launches to know this May

Kylie Jenner’s Kylie Cosmetics beauty brand launches Cloud Balm. 

The lightweight, twist-up balm is fill

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