While the weather may be cooling down, beauty launches are continuing to heat up, as Olaplex, Fenty Beauty, Ouai and more drop new products to add to your arsenal ahead of August.
Make-up artist Fara Homidi’s eponymous brand introduces its first mascara, while Rihanna’s Fenty Beauty introduces an updated foundation and UKLash introduces a product that treats and primes lashes in a single step.
Meanwhile, Olaplex enters into styling with its first hairspray, while Ouai’s new fragrance uses fig as a focal note.
Read on to discover this week’s best new-in beauty.
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Fara Homidi
The first mascara from Fara Homidi Beauty has landed in two shades, ultra-black glassy obsidian Absolu and silken walnut brown Cabana.
Pool Slick Lash Lacquer leaves lashes lifted and volumised with a glossy finish and smudge-proof pigment.
A precision-curved wand ensures lashes are separated and defined.
£45, farahomidi.com
Olaplex
Olaplex is making its first move into styling with the launch of Shape Set hairspray.
A “shape preserve” complex offers flexible hold, with high-performance polymers and hair-protective plant-based extract.
Formulated with moisture-replenishing actives and high-reflective index glossing agents said to infuse hair strands with weightless nourishment, hydration and high-wattage shine, for hair that looks and feels healthy, as well as high-performance hold.
$38, olaplex.com
Ouai
Ouai’s newest fragrance, Laurel Canyon, puts fig at the forefront.
Inspired by canyon roads, the airy yet grounding fragrance opens with notes of fresh fig leaf, green mandarin and almond milk.
It develops into a heart of jasmine, violet petals and orris root, and settles into base notes of cedarwood, soft musk and tonka bean.
$30, theouai.com
UKLash
Lash Lift Gel combines the care of a lash treatment with the performance of a lifting primer, lifting, setting and defining lashes for flexible all-day hold.
Vitamin E, glycerin and hexapeptide-1 work to condition and hydrate lashes, while a sheer caramel pigment helps gradually tint fair lashes over time.
£20, uklash.com
Danessa Myricks Beauty
Glosswork 4D Ultra Shine Plumping Lip Gloss is powered by the brand’s CushionWrap technology, infused with a peptide plumping complex to enhance the appearance of lip volume while smoothing and hydrating.
It launches in 14 universally flattering shades and can be worn alone or layered over lip colour.
$26, danessamyricksbeauty.com
Fenty Beauty
Rihanna’s Fenty Beauty has revealed a “reimagined” version of its groundbreaking Pro Filt’r foundation, featuring a new formula and 50 new shades.
Formulated in Japan, the foundation uses Fluid Flex Foundation Technology, a smooth and breathable polymer blend, which is also infused with colour-true longwear pigments that are said to resist oxidation.
Offering a medium, buildable coverage, the three-years-in-the-making matte formula is also waterproof and resists sweat, humidity and transfer.
The shade range of the foundation has also been reconsidered, with more neutrals and “fine-tuned” undertones among the 50 options.
£35, fentybeauty.co.uk
